Built day by day, aisle by aisle.
Built day by day, aisle by aisle.
Built day by day, aisle by aisle.
FEATURED
LATEST EPISODES
ABOUT THE HOST
Lucas
Ballasy
Lucas
Ballasy
Lucas Ballasy has spent 13+ years helping CPG brands grow online at Barrel. In that time, he's had countless conversations with founders that never made it anywhere: honest, real, and full of insight.
He started The Long Aisle to capture them — conversations with the founders and operators building CPG brands for the long haul, exploring how they think, how they live, and what keeps them going.
Lucas is also a dad, fitness enthusiast, and someone who believes that the best things in life are built slowly, with intention. His north star has always been the same: the right inputs, compounded over time, create something worth building.
Lucas has spent 13+ years helping CPG brands grow online at Barrel. In that time, he's had countless conversations with founders that never made it anywhere: honest, real, and full of insight.
He started The Long Aisle to capture them — conversations with the founders and operators building CPG brands for the long haul, exploring how they think, how they live, and what keeps them going.
Lucas is also a dad, fitness enthusiast, and someone who believes that the best things in life are built slowly, with intention. His north star has always been the same: the right inputs, compounded over time, create something worth building.
What Listeners Are Saying
What Listeners Are Saying
What Listeners Are Saying
"I listened to episode one and was ready to binge all of it. Excited to have more content for my morning runs. I love that it's conversational, but packed with functional insights I can take back to my team."
Drew DiSpirito
Co-Founder, SMEARCASE
"Every episode gives me practical insights I can immediately apply to my product strategy. The founder interviews are especially valuable because they go beyond theory and dive into real execution. This podcast has genuinely elevated how I think about GPG brand building"
Chris Lowrey
Brand Director, Our Home
"Being a guest on The Long Aisle was an absolute pleasure. Lucas creates such a welcoming environment that allows for deep, authentic, and engaging conversations. I can't recommend it enough!"
Michael Fisher
Founder, Rotten
"It was so fun to switch gears from the day-to-day execution and reflect on our partnership. Lucas guided the conversation amazingly."
Clara Sieg
Co-Founder, Loonen
"I listened to episode one and was ready to binge all of it. Excited to have more content for my morning runs. I love that it's conversational, but packed with functional insights I can take back to my team."
Drew DiSpirito
Co-Founder, SMEARCASE
"Every episode gives me practical insights I can immediately apply to my product strategy. The founder interviews are especially valuable because they go beyond theory and dive into real execution. This podcast has genuinely elevated how I think about GPG brand building"
Chris Lowrey
Brand Director, Our Home
"Being a guest on The Long Aisle was an absolute pleasure. Lucas creates such a welcoming environment that allows for deep, authentic, and engaging conversations. I can't recommend it enough!"
Michael Fisher
Founder, Rotten
"It was so fun to switch gears from the day-to-day execution and reflect on our partnership. Lucas guided the conversation amazingly."
Clara Sieg
Co-Founder, Loonen
"I listened to episode one and was ready to binge all of it. Excited to have more content for my morning runs. I love that it's conversational, but packed with functional insights I can take back to my team."
Drew DiSpirito
Co-Founder, SMEARCASE
"Every episode gives me practical insights I can immediately apply to my product strategy. The founder interviews are especially valuable because they go beyond theory and dive into real execution. This podcast has genuinely elevated how I think about GPG brand building"
Chris Lowrey
Brand Director, Our Home
"Being a guest on The Long Aisle was an absolute pleasure. Lucas creates such a welcoming environment that allows for deep, authentic, and engaging conversations. I can't recommend it enough!"
Michael Fisher
Founder, Rotten
"It was so fun to switch gears from the day-to-day execution and reflect on our partnership. Lucas guided the conversation amazingly."
Clara Sieg
Co-Founder, Loonen