Somia Farid Silber was six years old when Edible Arrangements opened its first store, born from a counter in the back of her dad's flower shop in East Haven, Connecticut. She was drawn in early, close enough to skewer grapes, wrap arrangements, and listen in on vendor calls, and went on to work in nearly every part of the business. In 2024, founder Tariq Farid handed her the reins.

Today she serves as CEO of Edible Brands, home to the original gifting business, now hundreds of franchise locations, and Roti, a Mediterranean fast-casual brand. She's also CEO of Edibles.com, which brings hemp-derived THC brands directly to consumers.

In this episode we get into:

• Growing into the CEO role without a formal handoff conversation

• Dipping strawberries at eight, entirely by choice

• The company she calls her seventh sibling

• Why the family talks business at the dinner table

• Starting on the tech side when she wanted marketing

• Running the family's software company at 25

• Her data versus her dad's gut

• Putting customers first, franchisees second, the company third

• Hiring for entrepreneurial spirit on a small team

• Moving a 25-year-old business onto Shopify

• The mango her mom packed that morning

• Becoming a parent shortly before becoming CEO

• Building in front of her daughter and nieces

• The two words she hopes define her next decade

More:

• Find Edible Brands: www.ediblebrands.com

• Find Edibles.com: www.edibles.com